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Joe Drew

"The Blue Collar Prophet"
President & Owner
Greenlight Construction Group Greenlight Energy Solar Greenlight Equities
How to Reach Joe

Joe Drew isn’t a theorist.

He’s an operator who has built, scaled, and managed businesses in construction, roofing, solar, and real estate.

When margins are tight, trust is everything, and mistakes are expensive—Joe delivers.

Known as The Blue Collar Prophet, Joe teaches entrepreneurs how to think, operate, and lead differently.

His talks are practical, grounded, and immediately usable—designed for people who build things, lead teams, and carry real responsibility.

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Built for Operators, Not Spectators

This work is for people who have to get it right.

Joe works with people who:
  • Run real businesses with real payroll
  • Make decisions where mistakes cost money
  • Are tired of surface-level advice
  • Feel the pressure of being the final answer
  • Know growth isn’t just marketing, it’s operations, discipline, and leadership
This is not for:
  • People looking for shortcuts
  • Motivational hype
  • Theoretical frameworks with no field testing
If this sounds like you, you’re already in the right room.

Every successful business in roofing, solar, and construction follows the same invisible rules

Those rules decide whether you scale, stall, or burn out — even when sales look good.

What’s Truly Running YOUR Business?


Most Construction & Solar Companies Don’t Fail.
They quietly drift into chaos.

Does any of this sound familiar…
  • Everything depends on you
  • You’re constantly firefighting instead of leading
  • Jobs get sold but fall apart in execution
  • Your best people are overwhelmed and your worst are protected
  • Revenue grows but profit doesn’t
If this sounds familiar, it’s not because you’re failing — it’s because your business is being run by a system you never chose.
What most owners miss: the “system” is rarely one problem — it’s a chain reaction.

Fix the chain, and the business stops drifting.
Sales → Ops Handoff
Deals get sold… then the job breaks because the handoff is undefined.
Accountability
Standards exist… but no one owns them, so performance gets negotiated.
Capacity
Your best people are carrying the load while the system stays unchanged.
Numbers That Matter
Revenue looks good… but profit and cash flow tell a different story.
Leadership Bandwidth
You’re stuck in decisions and fires because the system doesn’t run without you.
The Root Issue
The business is being run by defaults — not design.
Imagine your business running whether you show up or not.

Joe works directly with leadership teams to diagnose, design, and rebuild the operating system behind the business.
See how Joe works with owners
No hype. No guesswork. Just clarity on what’s actually driving the chaos.

Do you need your next event or training to actually change how people operate?

What Joe Delivers from the Stage

Joe speaks from the intersection of:

Blue-collar execution

Built in the field, proven under pressure.

Entrepreneurial leadership

Leading teams, decisions, and growth from the front.

Systems-driven growth

Repeatable processes that scale without chaos.

Personal accountability

Ownership before excuses—every time.

Joe educates for results.
And leaves audiences better equipped than he found them.

What Attendees Leave with:

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Better decision filters

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Clear frameworks they can apply immediately

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Stronger communication skills and leadership habits

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A renewed perspective and sense of ownership over their business and life

SIGNATURE KEYNOTE

Unlocking Your Toolbox:

Essential Tools for Profitability and Growth

Most entrepreneurs already have what they need to succeed—they just haven’t learned how to use the right tools at the right time.

In this keynote, Joe breaks down the four essential tools that determine whether a business struggles to survive or scales with purpose and profit.

THIS TALK IS ESPECIALLY IMPACTFUL FOR:

  • Business owners
  • Contractors and operators
  • Sales teams
  • Chambers and biz associations

The Four Tools Framework

Communication: The Invisible Power Tool
Mindset: The Blueprint Behind Every Outcome
Action: Where Results Are Born
Sales: The Catalyst for Growth and Impact

Book Joe to educate, challenge, and equip your organizations with tools they can use immediately

—on the job, in business, and in life.
• The Blue-Collar Prophet • Field-tested leadership • Growth without chaos

How to partner with Joe

S T E P
01.

Book a 1 on 1

Whether you’re exploring a keynote, training, or deeper advisory work, everything starts with a focused call to understand what’s really needed.
S T E P
02.

Discovery

Joe listens, assesses and identifies opportunities to drive results.
S T E P
03.

Plan of Action

You get a clear path forward: keynote, training, or deeper system work.
S T E P
04.

Implementation & Results

Joe delivers the right level of engagement to change how people think, decide, and operate.
What leaders say about Joe

★★★★★

“I brought Joe in thinking we had a sales problem. We didn’t. We had an operating system problem. Within two weeks we had clearer roles, fewer fires, and people actually owning their numbers. Nothing he said was complicated — it was just brutally honest and immediately usable.”

— Owner, Regional Construction Firm

★★★★★

“We’ve hosted a lot of speakers. Joe was different. People weren’t just inspired — they were unsettled in a good way. You could see the room realizing they’d been running on default for years. The follow-up feedback from our members was some of the strongest we’ve ever received.”

— Director, Business Chamber

★★★★★

“Joe doesn’t give you theory. He shows you where your business is leaking energy, time, and money — and why it’s happening. Our leadership team still uses the tools he taught us to make decisions and hold each other accountable.”

— VP of Operations, Solar Company

You don’t need another idea.
You need the right system.

Whether you’re trying to fix a business, lead a team, or elevate an entire audience,
this is where clarity begins.
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